HOME > Suul Institute > Board Member

Board Member

제목 박선욱 원장 (Sunook Park, The president) 등록일 2022.10.22 19:48
글쓴이 KSI 조회 652

Sunook Park

The second president (March 1, 2024~ )


Current Positions

• Full Professor / Graphic Design Program, School of Arts, California State University, Long Beach, CA 캘리포니아주립대학교 롱비치 미술대학 종신교수

• Creative Director / Brand Workshop, CSULB

• Brand Marketing Consultant / sunookpark.com, Los Angeles, CA

• President / ANDLAB Inc., Los Angeles, CA


Major Achievements

 Brand Marketing Consultant / sunookpark.com

 Built a brand identity consulting practice that applies character-based branding methods for domestic and international clients since 1996.

 Managing and directing ANDLAB Inc.

 Developed an Art and Design Research, Application and Education forum which provides a platform for

 scientists, philosophers, engineers, artists and educators in investigating exploratory and interdisciplinary projects.

 Re–established Brand Workshop at CSULB

 Completely redesigned and restructured student-run design company within CSULB Graphic Design department,integrating design and business management program



1991 MFA, Graphic Design, Art Center College of Design, Pasadena 1989 BFA, Graphic Design, Art Center College of Design, Pasadena


Career History

2011-present Full Professor, Graphic Design Program, School of the Arts, CSULB 2010–present Creative Director, Brand Workshop, CSULB

1996–present Brand Coach, sunookpark.com, Los Angeles 1996–present President, ANDLAB Inc., Los Angeles

2006–2011 Associate Professor, Graphic Design Program, College of the Arts, CSULB 2009–2011   Program Head of Graphic Design, College of the Arts, CSULB

1996–2006 Faculty, Art Center College of Design, Pasadena 1992–1995 Consultant, Lippincott and Margulies, New York 1989–1992 President, Folio Design, Los Angeles


Key competency areas in Corporate and Brand Identity Consulting and Design

 20 years experience in full scale corporate and brand identity projects for social and business entities worldwid

Extensive experience in the brand creation process for cross-cultural branding projects that involve multiple ethnic groups, especially between Asian countries and the US

 Expertise in name creation and the visualization process based on unique “Character Based Brand Building Methods™”

 Experienced speaker for Brand Building lectures and seminars in MBA courses and corporate training series

 Specialist in designing and leading brand building workshops for product & service brands


Selected branding and identity development projects 1989 – present:

Brand positioning and visual identity design for HANMI Bank (Financial)Marketing and promotion campaign development for Disney feature film, Peat’s Dragon (Entertainment)Brand naming and visual identity design for BBCN Bank, formerly Center and NARA Bank (Financial)Brand naming, packaging concept, and identity development for BENEV Company Inc. (Pharmaceutical / Cosmetics) Corporate identity and application system development for SAMSUNG Corporation (Global conglomerate) Corporate identity and application template design for BELLSOUTH Corporation (Telecommunication) Corporate identity & branding system development for BEACHBODY (Fitness) Brand positioning and consulting for PAYLESS SHOESOURCE (Footwear) Brand concept design, positioning, and packaging for EMEI Mountain Spring Water, Sichuan, China (Beverage) Brand consulting and product guide design for CHADO Tea, Los Angeles, CA (Food) Re-positioning and re-branding BENEV Company, Irvine, CA (Pharmaceutical / Cosmetics) Corporate identity and website design directions for HepaHope, Irvine, CA (Pharmaceutical) Corporate identity design for Santa Fe Sports, Los Angeles, CA (Footwear) Corporate identity design for GUIDANT Corporation (Medical) Corporate identity and visual communication guide design for PacifiCare (Health) Brand positioning and product design guideline for SPEEDO, Los Angeles, CA (Sports) International dealership identity and design manual development for HYUNDAI Motor Corp. (Automobile) Brand naming, packaging, and visual marketing program development for MINDTIX (E-Commerce Software) Corporate identity and branding system development for SOAP Inc. (Sports) Product packaging design for U.S. market launch research for JINRO Corporation (Beverage)


Brand identity projects for non-profit organizations:

AGYA, Amagezi Gemaanyi Youth Association, Uganda, MAM, Mayan Antiguo para Mayas (Mayas for Ancient Mayan), Mexico KSI, Korean Studies Institute, University of Southern California Young Oak Kim Academy, Los Angeles


Participated in other corporate identity and branding projects:

The Gillette Company, ARCO(am/pm Mini Mart), American Heart Association, Colgate Company, Tropical Safety Research, Hitch, IPIX, KIA Motors, Carsdirect.com, CDZON.com, Conexant and Nike.

파일첨부 :
1. sunook_face.jpg 다운받기 다운로드횟수[186]
다음글 | 다음글이 없습니다.